General Manager appointed for the UK and Europe

InnovaDerma PLC

 ("InnovaDerma", the "Company" or the "Group")

InnovaDerma appoints General Manager for the UK and Europe as part of growth strategy

InnovaDerma (LSE: IDP), a UK developer of 'at-home' and clinically proven treatments for hair loss, hair care, self-tanning and skin rejuvenation, is pleased to announce it has appointed Michael Hume, Senior Buyer for Skincare at Superdrug as General Manager for the UK and Europe. Michael will commence in February 2017.

Michael has been a member of the senior commercial team at Superdrug for more than 5 years and has significant experience across a number of divisions including Beauty Accessories, Fine Fragrance, and Skincare, where he has been responsible for promoting and managing brand portfolios, and delivering revenue and profit growth.

Prior to Superdrug, Michael held buying positions within the commercial divisions of prominent grocery and high street retailers.

Following the recent fundraise and the move of a significant part of InnovaDerma's production to the UK, from Australia, Michael's appointment further supports the Company's ongoing growth strategy in the UK and Europe.

Haris Chaudhry, Executive Chairman said:

"Michael brings a wealth of relevant skills and experience in the retail and skincare sectors. We look forward to welcoming him to InnovaDerma in 2017 as we further expand the business into key UK and European markets."

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About InnovaDerma:

InnovaDerma PLC (LSE: IDP) specializes in the research, manufacture and marketing of clinically proven products in hair loss, anti-ageing and beauty sectors. InnovaDerma has presence in the United Kingdom, United States, Australia, New Zealand, Philippines, South Africa, Hong Kong and South Korea.

www.innovaderma.com