25th Mar 2008 07:01
888 Holdings plc25 March 2008 888 Holdings Plc ('888' or the 'Company') 888 signs game development and integration agreement with NextGen Gaming 888, one of the world's most popular online gaming entertainment companies,today announces the signature of a strategic agreement with NextGen Gaming('NextGen') - a leading game design studio specialising in developing andlicensing interactive wagering games for use on the Internet and land basedgaming. NextGen's games have a proven track record in the gaming industry, and theagreement allows NextGen's most popular gaming titles to be made available tocustomers of 888 and of 888's White Label partners as part of 888's gamingarena. The games' content will be 'localized' to appeal to specific countriesthat 888 serves worldwide and should be available to 888 customers from Q3 2008. The 888 Integration Platform enables third party game providers such as NextGento swiftly connect into 888's gaming environment, in turn leveraging 888's brandstrength and robust multi-channel marketing thus reducing time to market. Today's announcement is further evidence of 888 executing its strategy tobroaden its entertainment offering. The Company has been integrating a number ofthird party games in recent months and further agreements have been lined up inthe area of third party game integration going forward. Gabi Campos, Senior VP, Head of Offering for 888 said: "We are constantly expanding our games offering to customers through internalinnovation and the integration of third party games, with the emphasis on newgames and branded content. The integration of NextGen's most popular games into888's gaming environment will provide a significant boost to this area oforganic growth." Matt Davey, CEO of Nextgen Gaming said: "888 is renowned in the industry as the gold standard in online gamingentertainment. Through this strategic agreement NextGen, as the world's premiersupplier of gaming content, is proud to offer some of its best performing titlessuch as Eastern Dragon TM and Dr Love TM. We are excited by the opportunity towork with such a professional and progressive company as 888 and look forward todelivering an exciting entertainment package." Contacts and enquiries: 888Gigi Levy, Chief Executive Officer +350 49 800Aviad Kobrine, Chief Financial Officer +350 49 800 Bell Pottinger Corporate & FinancialAnn-marie Wilkinson / Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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