Further re: Issue of convertible loan notes

1 July 2011

MOTIVE TELEVISION PLC

("Motive" or the "Group")

Further re: Issue of convertible loan notes

Further to the announcement dated 15 June 2011, the Company announces that it has today issued £240,112.72 nominal of 9% convertible secured redeemable loan notes 2015 ("CLNs") in satisfaction of accrued interest for the period from 15 October 2010 to 30 June 2011 payable in respect of the CLNs which were issued at the time of the Company's admission to trading on AIM on 15 October 2010. The reduced amount of CLNs to be issued relates to tax which must be withheld for certain of the CLN holders.

Following the issue of the new CLNs, the Company will have £4,658,090.85 nominal of CLNs in issue. The CLNs are not admitted to trading on any stock exchange

Contacts:

Notes to Editors

Motive Television provides digital television technology and services globally, enabling Television Anytime Anywhere. The market is driven by heightened consumer demand coupled with the mandatory switchover from analogue to digital broadcasting that, as mandated by the International Telecommunication Union, will come into full effect by 2015.

Motive Television provides broadcasters and platform operators with new sources of income and business models via its technologies:

Television Anytime is a technology that permits and enables broadcasters and platform operators to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch-Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Television Anytime is currently in commercial operation in Italy and successful tests have been carried out in the Czech Republic and Hungary.

Television Anywhere is an advanced multi-screen and place-changing television technology that allows a viewer to interact, control and watch their Internet-connected home television from a computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software orientated, does not require an additional box, and can be updated via software upgrades. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk/ir/mtv/ir.jsp?page=home