4th Apr 2007 07:03
Vodafone Group Plc04 April 2007 4 April 2007 VODAFONE ANNOUNCES MAJOR NEW FOOTBALL SPONSORSHIP • Three year sponsorship of the UEFA Cup Finals and UEFA Super Cup • Complements existing UEFA Champions League deal As the UEFA Cup approaches its quarter-final stages, Vodafone today broadens itsEuropean football portfolio with the announcement of an exclusive three yearagreement to sponsor the competition's finals and the UEFA Super Cup. This addsto Vodafone's existing deal as both an Official Partner and the Official MobileNetwork of the UEFA Champions League, Europe's premier club competition. The new agreement will run until June 2009 and cover three UEFA Cup Finals,including this year's in Glasgow, and two UEFA Super Cups. Vodafone will benefitfrom on screen branding during the international broadcast of the UEFA SuperCup, UEFA Cup quarter-finals, semi-finals and the Final plus perimeter boardexposure, brand association rights, corporate hospitality and experientialopportunities at both Finals. "Less than a year into our backing of the UEFA Champions League, we have alreadybecome one of the most recognised sponsors of the tournament. This newpartnership with the UEFA Cup Finals and the UEFA Super Cup, allows us to expandour successful association with European football and consolidate our positionas a leading brand involved in the game," said David Wheldon, Director of Brandand Customer Experience, Vodafone. "Vodafone helps football fans to make the most of their time by providingimmediate access to the latest football news and information via their mobilephones, whenever and wherever they want it. This agreement enables us to promoteour products and services in context of the UEFA Cup and UEFA Super Cup." "We are delighted that Vodafone has decided to extend their partnership withUEFA to become partner in its European top club competitions." said Philippe LeFloc'h, Director Marketing & Media Rights at UEFA. "For UEFA this partnershipmeans that we are in the fortunate position to be working with one of the globaltop brands on an even wider basis also for the benefit of the UEFA Cupcompetition and the UEFA Super Cup." This new partnership will give Vodafone customers access to a wide range ofmarketing rights around these additional tournaments as well as the UEFAChampions League, the world's largest and most prestigious club competition. - ends - Notes to editors: The UEFA Super Cup acts as the curtain raiser for the new UEFA club competitionseason, pitting the winners of the previous season's UEFA Champions League andUEFA Cup against each other. It is played in Monaco at the end of August tocoincide with the draws for the UEFA Champions League and UEFA Cup, as well asthe UEFA European Football Awards ceremony. For further information: Vodafone GroupMedia Relations Tel: +44 (0) 1635 664444 About Vodafone Vodafone is the world's leading international mobile communications group withoperations in 25 countries across five continents and over 200 millionproportionate customers by the end of January 2007, as well as 36 partnernetworks. For further information, please visit www.vodafone.com (c) Vodafone Group 2007. VODAFONE and the Vodafone logos are trade marks of theVodafone Group. Other product and company names mentioned herein may be thetrade marks of their respective owners. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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