First Day of Dealings

05 October 2012

blur (Group) plc

("blur," the "Group" or the "Company")

First Day of Dealings

blur (Group) plc (LSE AIM: BLUR), operator of the Global Services Exchange at blurgroup.com, is pleased to announce the commencement at 08:00 today of dealings in its Ordinary Shares on LSE AIM.

Admission Details:

·; The Company has raised approximately $6.48 million (£4 million) before expenses through the placing of 4,878,049 new ordinary shares (the "Placing").

·; The total number of ordinary shares in issue at Admission is 24,555,259, giving the Company a market capitalisation of approximately $32.6 million (£20.1 million), based on the placing price of 82 pence ($1.33) per share.

·; The purpose of the IPO is to facilitate access to capital to fund the next stage of the Group's growth, raise the Group's profile as an international technology leader and also support the Group's long term strategic goals. The net proceeds of the Placing are intended to be used in technology development, corporate sales team growth, support services and marketing.

·; Singer Capital Markets acted as Nominated Adviser and Broker to the Company.

Commenting on the successful Placing and Admission to AIM, Philip Letts, CEO and Founder of blur said:

"I am delighted by the positive response we have received from the UK market. We feel we now have a strong institutional shareholder base and the funds to deliver on our stated growth strategy. We believe the scalability of the blur model, in terms of volume, size and value of projects as well as buyer and seller profiles, creates a unique reach and proposition for creative and business services and we look forward to a successful future as a public company."

All prices are based on an exchange rate of £1: $1.62

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About blur (Group) plc

blur owns and operates online exchanges where businesses in any country can buy, sell and pay for business services like marketing, advertising and technology. Businesses brief projects and expert service providers pitch for the project and the entire process runs online right through to project delivery and payment.

In early 2010, when the Exchange formally launched, just over three briefs per month were submitted. In Q2 2012 this had risen to nearly 60 per month from companies like the AA, Coral, Exceed, Fantasy World, Red Commerce, Harvey Nichols, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average brief value has grown from approximately $1,500 in 2010 to an average for 2012 YTD of $11,000. Now more than 1,000 briefs have been submitted with a combined brief value of over $13.5 million, with these briefs coming from the US, UK, Europe, Africa and Asia.

Today, blur Group has over 20,000 experts, agencies and service provider firms in over 130 countries on six crowd platforms who benefit from networking, peer advice as well as new business opportunities. All are reviewed and approved by the Group's Exchange Support executives before joining. The Company is also building crowds of experts for legal and accounting services, with a view to accepting briefs for these services in H1 2013.