First Day of Dealings

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A CONTRAVENTION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.

19 October 2015

Bonmarché Holdings plc

("Bonmarché" or the "Company")

First Day of Dealings

The Company is pleased to announce that its entire issued ordinary share capital consisting of 50,018,150 ordinary shares of one pence each ("Ordinary Shares") has been admitted to the premium segment of the official list of the Financial Conduct Authority and to trading on the London Stock Exchange's Main Market for listed securities (together "Admission") at 8.00 a.m. today. Trading in the Company's Ordinary Shares on the AIM market of the London Stock Exchange has today been cancelled.

The Company's TIDM will continue to be BON, with an ISIN of GB00BF8H6F45 and SEDOL number of BF8H6F4.

The prospectus published by the Company on 18 September 2015 in connection with the Admission can be found at: www.bonmarcheplc.co.uk.

ENQUIRIES:

Not for release, publication or distribution, directly or indirectly, in or into the United States or any other jurisdiction where to do so would constitute a contravention of the relevant laws or regulations of such jurisdiction. This announcement (and the information contained herein) does not contain or constitute an offer to sell or the solicitation of an offer to purchase, nor shall there be any sale of, securities in any jurisdiction.

Investec, which is authorised by the Prudential Regulation Authority ("PRA") and regulated by the PRA and the FCA, is acting exclusively for the Company and no one else in connection with Admission, and will not regard any other person as a client in relation to Admission, and will not be responsible to anyone other than the Company for providing the protections afforded to clients of Investec or for giving advice in relation to Admission or the contents of this announcement or any transaction, arrangement or other matter referred to herein.