Face Launches Pulsar TRAC

Cello Group plc

Face Launches Pulsar TRAC

Face, a wholly owned subsidiary of the Cello Group plc (AIM:CLL, "Cello" or "the Group"), the insight and strategic marketing group, is today unveiling Pulsar TRAC, an advanced social intelligence platform which for the first time offers clients real-time and in-depth analysis of social media activity. Pulsar TRAC will form part of Cello's Consumer portfolio, further strengthening its digital offering to clients.

Pulsar TRAC enables marketers to do more than just keyword tracking: measuring the reach of conversations, mapping brand audiences and tracking content diffusion.  This solves many of the issues found in current social media monitoring tools, such as the focus on volume-led metrics, the lack of demographic and behavioural context, no understanding of the audience, poor interfaces and the inability to weight the impact of conversations. 

Jake Steadman, Head of Real Time Research at O2 Telefonica, comments: "We've been really impressed with the speed and efficiency of Pulsar TRAC and its ability to provide real time actionable insight. We're particularly excited about the audience mapping and content diffusion capabilities - they allow us to really target and understand specific groups of people in real-time."

Francesco D'Orazio, Chief Innovation Officer at Face, explains what drove the design of Pulsar TRAC:"There are more than 200 social media monitoring tools on the market, and yet none of them allowed clients to do proper research on social media for brands. That's why we built Pulsar TRAC. Whereas all traditional social media monitoring platforms on the market only look at the content of the conversations, we found a massive opportunity in indexing and analysing everything around it. This means very Big Data. With Pulsar TRAC we can now process all that and still deliver on the real-time user experience which is key to exploiting Big Data's real potential: finding out what you don't know you don't know."

Andrew Needham, CEO of Face, comments: "With Pulsar TRAC we are delivering on our vision of social intelligence for brands by helping companies put consumers at the heart of their business, giving them a real time, in depth and holistic view of their customers."

He continues: "Having doubled in size in the past 12 months with offices in New York, Singapore and Hong Kong, Pulsar TRAC is the first in a series of planned product releases from Face which marks an evolution of the business from a research agency to a technology driven insight consultancy."

The Pulsar TRAC platform, designed to deliver real-time insights for global Brands and Agencies, is now being made available by subscription at: www.pulsarplatform.com

Enquiries:

www.buchanan.uk.com 

Notes to Editors:

About Face

www.facegroup.com

Face is a strategic insight agency. It delivers socially intelligent research to help companies build lifelong customer relationships by using a mix of qualitative insight, real time social data and smart thinking.

Face is a unique mix of researchers, planners, co-creation consultants, brand strategists, technologists and social media experts based in London, New York, Hong Kong & Singapore. Face work with Coca Cola, Google, HSBC, O2, and Reckitt Benckiser amongst others.

Face is part of the Cello Group, who have annualised revenue in excess of £125m, annualised operating income in excess of £60m and employs 800 professional staff.