External User Tests

09 Sept 2015

CloudTag Inc.("CloudTag" or the "Company")

External User Tests

CloudTag (CTAG:LN), the company that brings personal monitoring to the health, wellbeing and fitness markets, is pleased to announce that it has commenced independent external user testing on the latest version of its first wearable product in collaboration with the Human Performance Unit at the Centre for Sports and Exercise Science, University of Essex.

These independent, external tests follow the success of the internal testing programme to optimise the proprietary sensors and cutting edge algorithms developed with our partner Imec International which began in May 2015 at the Company's Research & Performance Unit. This external testing phase includes a complete range of functional, user and system tests of the first wearable product and is being conducted by the University of Essex, rated in the top 10 in the UK for the quality of its research. This ensures they are carried out by an independent third-party and completed to the highest standards of academic research standards.

The tests will cover a range of physical activities using CloudTag's latest iteration of the first wearable product and will take participants through a strict testing protocol while recording and analysing data from the wearable product, benchmarking performance against the appropriate "gold standard" measurement in each area. The final product is on track to launch at the Consumer Electronics Show in Las Vegas in January 2016.

Chief Executive Amit Ben-Haim said: "I am delighted we are working with the Human Performance Unit at the University of Essex, which is a highly respected independent testing and research centre and rated in the top 10 in the UK for the quality of its research. They will put our latest hardware device through robust tests to ensure we are delivering on CloudTag's vision to bring accurate data to the consumer market."

Chris McManus, Manager of the Human Performance Unit said: "We are delighted to support CloudTag's testing programme and to be conducting user tests on CloudTag's behalf. Our team of Academics, Researchers and Sports Scientists working on the project include individuals who are leaders in their field and at the cutting edge of research.'

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About Essex University

Human Performance Unit-Centre for Sport Science support and physiological testing.

The Human Performance Unit is part of the Centre for Sports and Exercise Science at the University of Essex, which is rated in the top 10 in the UK for the quality of its research. The Human Performance Unit has looked after the needs of athletes for over 10 years and worked with sports men and women from recreational to elite level, including Olympic and Paralympic medallists, elite boxers and professional football teams. The Human Performance Unit is one of the largest of it's kind in the UK and benefits from access to academic staff and research professionals many of whom are leaders in their field at the cutting edge of research with labs and facilities that are the best in the region and among the best in the country.