Extension of Joint Development Agreement

25 April 2012

Pursuit Dynamics plc

("PDX" or the "Company")

Procter and Gamble ("P&G") - Restatement and Extension of Joint Development Agreement

PDX is pleased to announce that the Joint Development Agreement ("JDA") with P&G has been restated and extended until 31 May 2012. This will enable the development trials envisaged under the original JDA to conclude and the benefit evaluation analysis to be completed. A further update will be provided with the Company's interim results, which will be published on 24 May 2012.

For further information, please contact:

Enquiries:

Pursuit Dynamics plc 01480 422 050

Jeremy Pelczer

Richard Webster

Cenkos Securities plc 020 7397 8900

Ian Soanes

Max Hartley

Mirabaud Securities LLP 020 7878 3360

Rory Scott

M:Communications 020 7920 2339

Nick Miles

Elly Williamson