28th Feb 2005 12:00
Vodafone Group Plc28 February 2005 28 February 2005 VODAFONE EXTENDS MOBILE MUSIC CATALOGUE TO 500,000 MUSIC TRACKS ONE MILLION FULL MUSIC TRACKS DOWNLOADED SINCE LAUNCH Vodafone today announces the launch of a catalogue of 500,000 full music trackson Vodafone live! with 3G. The enhanced service will be rolled out to Vodafonelive! with 3G customers in eight countries, beginning in Germany, with Greece,Italy, the Netherlands, Portugal, Spain, Sweden and the UK following in the nextfew months. Vodafone also announces that, since it first launched full track music downloadsacross an extensive range of new 3G handsets in November 2004, over one milliontracks have been downloaded. With the significant increase in catalogue size, the company is also extendingits search engine capabilities on the service to help customers find the tracksthey want, in the way they want. "The initial response to the full track music service has been very encouragingand following customer research we have upgraded the experience further", saidGuy Laurence, Consumer Marketing Director, Vodafone Group. "We believe theextended catalogue is the largest offered by any mobile operator globally and weare currently developing more 3G handsets compatible with the service." Thousands of full track music downloads from global artists have been securedthrough Vodafone's existing deals with Sony BMG Music Entertainment and WarnerMusic as well as new agreements for music from the catalogues of EMI and variouslocal artists. Of the one million full music tracks downloaded, three of themost popular artists were: Maroon 5, "She Will Be Loved", Jennifer Lopez "GetRight" and Laura Pausini, "Resta in Ascolto". Vodafone will continue to invest in its overall music offering and furtherannouncements can be expected over the coming months. - ends - For further information: Vodafone Group Media Relations Jon EarlJanine YoungEmma Conlon +44 (0)1635 677483 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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