Exhibiting at iGaming Super Show

 NEOVIA Financial Plc

NEOVIA exhibits award-winning affiliate benefits package at iGaming Super Show

Stand L36, Affiliate Zone

Tuesday 25th May 2010 - NEOVIA Financial Plc (LSE: NEO), the leading alternative payments business, will be exhibiting at the iGaming Super Show in Prague this week, talking to affiliates, merchants and partners about its award-winning affiliate program and payment services. NEOVIA's consumer brand, NETELLER, will be on Stand L36 in the Affiliate Zone unveiling its Affiliate Benefits Package for the first time

NEOVIA's NETELLER eWallet is a proven payment system for affiliates, and has been used by all of the leading gaming brands and affiliates for payouts for more than 10 years. It has won the iGaming (previously known as CAP) award for Best Payment System for Affiliates three years in a row.

NEOVIA launched its own affiliate program in 2008, offering best-in-class cash incentives to affiliates who refer customers to use NETELLER as their payment system of choice. Gaming and retail affiliates are able to both increase their conversions and commissions when promoting NETELLER alongside merchant brands. With thousands of active referrals, the program showed record quarter-on-quarter growth of active referrals of 56% in Q1 2010. It has successfully signed up affiliates in key countries including Poland, Portugal, Germany, Brazil and Japan.

At the beginning of May 2010, NEOVIA launched its prepaid card and retail affiliate programs and a new microsite at http://www1.neteller.com/affiliates.

The iGaming Super Show runs from May 25-28 in Prague, Czech Republic. See http://www.igamingbusiness.com/content/igaming-supershow for more information or contact [email protected] to book a meeting.

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For further information contact:

NEOVIA Financial Plc

Andrew Gilchrist, VP Communications Tel: + 44 (0) 1624 698 713

Email: [email protected]

Twitter: https://twitter.com/neovia

Media Relations

Nick Daines / Sheelagh Connelly, Lumen PR Tel: +44 (0) 20 7617 7019

Email: [email protected]

About NEOVIA Financial

Trusted by consumers and businesses in over 170 countries to move and manage billions of dollars each year, NEOVIA Financial Plc is a leading alternative payments business. Through the NEOVIA Payment Network, merchants use the NETBANX® processing service to simplify how they accept and settle card, direct-from-bank, and cash payments, and the NETELLER® payment account to increase margins, capture new customers and increase customer lifetime values. Being independent has allowed the company to support tens-of-thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer.

For more information about NEOVIA Financial visit www.neovia.com or subscribe at www.neovia.com/feeds/.