Exercise of Over-Allotment Option

January 31, 2011

Velti Announces Exercise of Underwriters' Over-Allotment Option

DUBLIN, Ireland and SAN FRANCISCO, Jan. 31, 2011 -- Velti plc (Nasdaq:VELT- News), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that that the underwriters of its initial public offering in the United States exercised in full their option to purchase an additional 1,877,700 ordinary shares, including 1,407,700 shares sold by Velti and 470,000 shares sold by selling shareholders. As a result, the total initial public offering size is 14,395,708 ordinary shares, which consists of 12,500,000 shares to be sold by Velti and 1,895,708 shares sold by selling shareholders. All shares sold in the offering are being sold at a price to the pubic of $12.00 per share. Velti will not receive any proceeds from the sale of shares by the selling shareholders.

Velti ordinary shares began trading on the NASDAQ Global Select Market on January 28, 2011 under the symbol "VELT." Jefferies & Company, Inc. are acting as the sole book-running lead manager for the offering. Needham & Company LLC, RBC Capital Markets Corp., Canaccord Genuity Inc., and ThinkEquity LLC are acting as co-managers.

A registration statement relating to this offering was declared effective by the Securities and Exchange Commission on January 27, 2011. This offering is being made solely by means of a written prospectus forming part of the effective registration statement. Copies of the final prospectus relating to the offering may be obtained from: Jefferies & Company, Inc., Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, telephone: (877) 547-6340, email: [email protected].

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on the NASDAQ Global Select Market under the symbol VELT and the London Stock Exchange's AIM under the symbol VEL.