Exercise of Options

20 February 2014

Actual Experience plc

("Actual Experience" or the "Company")

Exercise of Options

The Company announces that it has received notice to exercise options over 224,775 ordinary shares of 0.2 pence each in the capital of the Company ("Ordinary Shares"). These options were granted under the Company's approved share option scheme. Accordingly, application has been made for the 224,775 Ordinary Shares issued pursuant to the option exercise to be admitted to trading on AIM.

The new Ordinary Shares will rank pari passu with the Company's existing Ordinary Shares and it is expected that admission will become effective and dealings in the new Ordinary Shares will commence at 8.00 a.m. on 24 February 2014.

Following the exercise of options, the Company has 28,844,225 Ordinary Shares in issue, none of which are in treasury.

The aforementioned figure of 28,844,225 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, Actual Experience under the Financial Conduct Authority's Disclosure and Transparency Rules.

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