Exercise of options and issue of equity

26 October 2016

The Brighton Pier Group PLC

("Brighton Pier Group" or the "Company")

Exercise of options and issue of equity

Brighton Pier Group, the owner of Brighton Pier and a portfolio of premium bars in the UK, announces that it has received applications by certain members of the Company EMI scheme for the exercise of 85,170 options, of which 17,833 options have been exercised at a price of £0.55 and 67,337 options have been exercised at a price of £0.635 per share.

Accordingly, the Company is issuing 85,170 new ordinary shares of 25 pence each ("Ordinary Shares") to the option holders, credited as fully paid which will, on issue, rank pari passu in all respects with the Company's existing Ordinary Shares.

Application has been made to the London Stock Exchange for the 85,170 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will become effective and that dealings in the new Ordinary Shares will commence at 8.00 a.m. on 31 October 2016.

Following Admission, the total issued ordinary shares capital of the Company will comprise 31,762,457 Ordinary Shares. No shares are held in treasury.

Enquiries

The Brighton Pier Group PLC

Nominated Adviser & Joint Broker

Panmure Gordon (UK) Limited Tel: 020 7886 2500

Corporate Finance

Andrew Godber / Atholl Tweedie / Duncan Monteith

Corporate Broking

Charles Leigh-Pemberton

Arden Partners plc (Joint Broker) Tel: 0207 7614 5900

Corporate Finance

James Felix / Benjamin Cryer

Corporate Broking

Ed Walsh / Jonathan Keeling

Maitland (Financial Communications Advisers) Tel: 020 7379 5151

James Devas

Robbie Hynes