Exclusive New Reseller Partnership

14 September 2015

Kalibrate Technologies plc

("Kalibrate" or the "Group")

Exclusive Reseller Partnership expands Kalibrate's offering to include in-store merchandise and promotions pricing

- Kalibrate Announces End-to-End Pricing Capability for the Fuel and Convenience Retail Industry -

- Strategic differentiation expands Kalibrate's market size globally -

Kalibrate Technologies plc (AIM: KLBT), the provider of strategy and technology services to the global fuel and convenience retail industry, today announces that it has entered into a partnership with Clear Demand, Inc., ("Clear Demand"), an omnichannel demand management company that serves global retailers with software and services which improve and advance omnichannel retail operations.

Under the terms of the partnership, Kalibrate will have full global exclusivity to provide fuel and convenience retailers with in-store merchandise and promotions pricing capabilities, white-labelled under the Kalibrate brand.

By adding this new solution and service to the Group's existing fuel Pricing and Planning services, Kalibrate will be the only business decision platform that enables visibility and control of the entire fuel and convenience retail industry, from forecourt to in-store. This strategic differentiation expands Kalibrate's market size globally and strengthens the Group's position as the industry leader. Kalibrate is pleased to announce that it has already entered into initial pilot/beta programs with four clients.

The new merchandise and promotions pricing tools will be available through the Kalibrate Cloud Pricing module, one of the Group's Software-As-A-Service ("SaaS") offerings. Kalibrate's Strategy Group division will focus on promoting the new service which will provide clients with the sophisticated and competitive pricing strategies required for scalable success in today's competitive fuel and convenience retail markets.

Commenting on the partnership, Bob Stein, president and CEO of Kalibrate, said: 

"This is an exciting time for Kalibrate. The Group is already a global market leader in the provision of fuel pricing and fuel planning technology. This partnership provides us with the best technology to offer our clients to help them price their in-store merchandise, which is a critical element of any fuel and convenience retail operation."

"All fuel and convenience retailers want to understand the relationship between the forecourt and in-store. Going forward, the real key to fuel-retail growth is connecting the synergy between fuel stops and purchases in the store. With this enhanced Pricing offering, we can create additional value for our clients and this move will expand Kalibrate's addressable market globally."

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About Kalibrate

For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate's global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most-what Kalibrate calls Your Adaptive Edge™.

Headquartered in Manchester, United Kingdom and Florham Park, New Jersey, Kalibrate has centers of excellence in Mumbai, India; Tulsa, Oklahoma; and Melbourne, Australia as well as offices in 10 other countries. For more information, visit kalibrate.com.