20th Nov 2006 10:16
Emblaze Mobile Ltd., the mobile devices design and distributionhouse of the Emblaze Group (LSE: BLZ), announces that its subsidiary,European Telecom, who manage the distribution of a wide range oftechnical / telecoms products and services, has entered into apartnership with AllisBlue to enable the Company to establish a UKpresence offering brands the chance to implement the company'sinnovative SMS2email technology into their mobile marketing strategy. £ AllisBlue, founded in Belgium, has a patented technology thatcreates a link between SMS and email. By linking a consumer's SMS andemail address the brand has access to more complete data enabling itto integrate mobile across all mediums in their marketing mix andtruly create dialogue with their target audience. Their aim is toprove how mobile can successfully integrate into multichannelmarketing strategies. £ The patented technology, developed by Belgium-founded Allisblue,very simply creates a link between SMS and email. By linking aconsumer's SMS and email address the brand has access to more completedata enabling it to integrate mobile across all mediums in theirmarketing mix and truly create dialogue with their target audience. £ The SMS2mail service is a unique tool able to determine the ROI ofa marketing campaign on the target audience due to the highlytraceable nature of the technology. £ Laurence Alexander CEO of Emblaze Mobile and a shareholder in theUK Partnership said: "I am delighted to be working with Allisblue inbringing this highly traceable and very successful mobile marketingtechnology to the UK," he continued. "I am excited about the resultsthe technology has generated in campaigns with partners in Europe andI am certain that the technology will be well received in the UK, asits all about offering consumers choice as to how they wish tointeract with your brand." £ About Emblaze Mobile £ Emblaze Mobile was founded in 2001. It is headquartered in Londonwith operating facilities in Israel as well as design and productioncapabilities in Korea. It is part of Emblaze group of companies whichshare a common mission to provide Telecom operators with technologies,products and solutions for next generation services. Emblaze Mobileproduces media-rich handsets with sophisticated voice and datasolutions that are individual, cool and stylish. Emblaze Mobile knowsthat its customers are sophisticated individuals who have busylifestyles, and need multimedia devices which are precisely tailored,simple, stylish and versatile to meet their different and constantlychanging needs. These innovative devices offer operators the abilityto provide additional value-added services and a richer, even moreintuitive, multimedia experience. www.EmblazeMobile.com £ About European Telecom £ Global Telecoms Distribution plc trading as European Telecommanage the distribution of a wide range of technical / telecomsproducts (mobile devices, accessories and entertainment hardware) andservices (including fixed and mobile telecoms) to the global businessand consumer market through a wide range of sales channels. £ GTD offers a superior level of service that comes from more than12 years of experience in this field. The company has highly skilledpeople and robust systems enabling professional relationships to bemaintained and developed with new and existing business partners.www.europeantele.com £ About AllisBlue £ AllisBlue, develops and markets interactive services thattransform all types of mobile telephones into Web remote controls.Customers include; Fortis, IBM, Disney, Eurostar, Mars, Uncle Ben'sFord, AXA, Warner Bros and Endemol. £ In campaigns executed across Europe for brands such as Eurostar,IBM, Ford, Warner Bros and Endemol, the Allisblue technology hasprovided the mechanics to respond to the instant "pull" fromconsumers, enabling the brand to deliver the right message at theright time. £ Wouter Coox, communication manager for Procter & Gamble in Belgiumhas recently tested SMS2Mail on two projects: Gillette Venus (througha print ad in a women's magazine) and Pampers (in P&G's firstinteractive TV ad in Belgium, targeted at driving registration for thePampers website). He commented; "Such tests are part of the ongoingfocus on innovation within P&G - not just product innovation, but alsoinnovation in the area of how best to reach and interact withconsumers. While we are still analysing these tests, it is clear thatSMS2Mail is an interesting technique to create interactivity and thusbuild the relationships between a brand and its consumers, as well asallowing to bridge the gap between different media." £ Warner Bros have also used Allisblue SMS2mail technology tosupport the recent launch of Superman Returns in Europe. Anny Schmit,CEO of Warner Bros Belgium, commented; "SMS2mail is a perfect tool tolink offline and online campaigns. Used in combination with creativeweb content, it is an efficient way to add value to a traditionalmedia campaign and to provide the consumer with rich content in a easyand user friendly way." Copyright Business Wire 2006Related Shares:
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