esure completes demerger of Gocompare.com

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE LAWS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION. THIS ANNOUNCEMENT IS NOT A PROSPECTUS BUT AN ADVERTISEMENT AND INVESTORS SHOULD NOT ACQUIRE ANY SHARES REFERRED TO IN THIS ANNOUNCEMENT EXCEPT ON THE BASIS OF THE INFORMATION CONTAINED IN THE PROSPECTUS PUBLISHED BY GOCOMPARE.COM GROUP PLC SOLELY IN CONNECTION WITH THE ADMISSION OF ITS SHARES TO TRADING ON THE MAIN MARKET FOR LISTED SECURITIES OF THE LONDON STOCK EXCHANGE ("ADMISSION").

esure Group plc

3 November 2016

esure completes demerger of Gocompare.com

esure Group plc ("esure" or the "Group") has today completed the demerger of Gocompare.com Group plc ("Gocompare.com") from the Group.

The shares in Gocompare.com (ticker "GOCO") were admitted today to the premium segment of the Official List and to trading on the main market of the London Stock Exchange.

Sir Peter Wood, Chairman of esure Group plc, commented:

"The process of demerging Gocompare.com from esure Group has now been completed. Both businesses will benefit from being able to focus on their distinct strategies, with Gocompare.com operating as a leading UK price and product comparison website and esure Group as a leading UK provider of motor and home insurance."

Stuart Vann, Chief Executive Officer of esure Group plc, commented:

"As outlined at our 1H 2016 results, we continue to make excellent progress across our strategic initiatives. In the first half of 2016 we grew gross written premiums by over 16% and we remain very well positioned for further growth in our market."

For further information:

Cautionary statements

This announcement does not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in any jurisdiction nor shall it (or any part of it) or the fact of its distribution, form the basis of, or be relied on in connection with, any contract therefor.

The shares of Gocompare.com have not been, and will not be, registered under the US Securities Act of 1933, as amended (the "US Securities Act"), and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act.

No offer of shares of Gocompare.com will be made as part of the demerger and the prospectus published by Gocompare.com has been issued solely in connection with Admission.

Deutsche Bank AG, London Branch ("Deutsche Bank") is acting as sponsor and financial adviser to esure and Gocompare.com. Deutsche Bank and its affiliates expressly disclaim any obligation or undertaking to update, review or revise any forward looking statement contained in this announcement whether as a result of new information, future developments or otherwise. Deutsche Bank AG is authorised under German banking law (competent authority: European Central Bank) and, in the United Kingdom, by the PRA. It is subject to supervision by the European Central Bank and by BaFin, Germany's Federal Financial Supervisory Authority, and is subject to limited regulation in the United Kingdom by the PRA and FCA. In connection with Admission and the demerger, Deutsche Bank is acting through its London branch. Deutsche Bank is acting exclusively for esure and Gocompare.com and no one else in connection with the transaction and they will not regard any other person as their respective clients in relation to Admission or the demerger and will not be responsible to anyone other than esure and Gocompare.com for providing the protections afforded to their respective clients, nor for providing advice in relation to the transaction, the contents of this announcement or any transaction, arrangement or other matter referred to herein.

Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and assumptions and are subject to a number of known and unknown risks and uncertainties that may cause actual results, performance or achievements of the Group or industry results to differ materially from any future events, results, performance or achievements expressed or implied by such forward-looking statements. Persons receiving this announcement should not place undue reliance on any forward-looking statements. Unless otherwise required by applicable law, regulation or accounting standard, esure disclaims any obligation or undertaking to update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.