Establishment of Essentially France

Chime Communications PLC

('Chime')

Establishment of Essentially France Limited ('Essentially France')

Chime Communications PLC, a leading marketing services group, is delighted to announce that it has acquired 85% of the share capital of Essentially France from its founders for an initial consideration of €2.25 million in cash.

Essentially France has recently acquired the Rugby player agency businesses of Pascal Forni, Miguel Fernandez, Laurent Laffitte and Nigel Geany (the 'founders'). France is the largest player management market in world Rugby and Essentially France is the leading Rugby player agency in France.

Further tranches of deferred consideration totalling a maximum of €1.6 million may be payable depending upon the future trading performance of Essentially France. At Chime's option up to €1.2 million of the deferred consideration may be satisfied through the issue of new Chime ordinary shares.

-Ends-

For further information please contact:

Victoria Geoghegan 020 7861 3232

Pelham Bell Pottinger

Notes to Editors

About Chime

·; Chime Communications plc is the holding company for a number of leading public relations, marketing services, research and sports marketing firms.

·; The Chime Group consists of one of the UK's leading public relations groups, Bell Pottinger; a research and consultation business, Opinion Leader, VCCP, the advertising and marketing services group and Fast Track/Essentially now one of the world's leading sports marketing groups.

·; The Chime group helps clients create, manage, monitor and market their businesses, brands and reputations both in the UK and internationally.