Employee Shares

Date: 8 September 2017

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

PURCHASE BY THE SPORTS DIRECT EMPLOYEE BENEFIT TRUST OF EMPLOYEE SHARES

On 6 September 2017, a total of 11,104,370 ordinary shares of 10 pence each in the Company ("Shares") were acquired by 1,965 participants following the exercise of awards under the Company's share schemes. The 10,111,310 Shares sold by participants following exercise were acquired by Estera Trust (Jersey) Limited as Trustee of the Sports Direct Employee Benefit Trust (the "Trustee"), with the acquisition being funded by a loan advanced by the Company. The Shares were acquired at a price of 390 pence per Share (being an amount equal to the mid-market closing price of a Share on 6 September 2017) in an off-market transaction effected in Jersey. The Trustee has purchased these Shares in order to help meet future obligations arising under the Company's share schemes.

-Ends-