Employee Benefit Trust Purchase of Shares

Date: 2 January 2018

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

PURCHASE BY THE SPORTS DIRECT EMPLOYEE BENEFIT TRUST OF EMPLOYEE SHARES

On 29 December 2017, a total of 56,958 ordinary shares of 10 pence each in the Company ("Shares") were acquired by 7 participants following the exercise of awards under the Company's share schemes. The 31,663 Shares sold by participants following exercise were acquired by Estera Trust (Jersey) Limited as Trustee of the Sports Direct Employee Benefit Trust (the "Trustee"), with the acquisition being funded by a loan advanced by the Company. The Shares were acquired at a price of 378 pence per Share (being an amount equal to the mid-market closing price of a Share on 29 December 2017) in an off-market transaction effected in Jersey. The Trustee has purchased these Shares in order to help meet future obligations arising under the Company's share schemes.

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