Employee Benefit Trust Purchase of Shares

Date: 1 November 2017

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

PURCHASE BY THE SPORTS DIRECT EMPLOYEE BENEFIT TRUST OF EMPLOYEE SHARES

On 31 October 2017, a total of 77,401 ordinary shares of 10 pence each in the Company ("Shares") were acquired by 12 participants following the exercise of awards under the Company's share schemes. The 69,272 Shares sold by participants following exercise were acquired by Estera Trust (Jersey) Limited as Trustee of the Sports Direct Employee Benefit Trust (the "Trustee"), with the acquisition being funded by a loan advanced by the Company. The Shares were acquired at a price of 395 pence per Share (being an amount equal to the mid-market closing price of a Share on 31 October 2017) in an off-market transaction effected in Jersey. The Trustee has purchased these Shares in order to help meet future obligations arising under the Company's share schemes.

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