EMPLOYEE BENEFIT TRUST PURCHASE OF EMPLOYEE SHARES

Date: 1 February 2019

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

PURCHASE BY THE SPORTS DIRECT EMPLOYEE BENEFIT TRUST OF EMPLOYEE SHARES

On 31 January 2019, a total of 37,730 ordinary shares of 10 pence each in the Company ("Shares") were acquired by three participants following the exercise of awards under the Company's share schemes. The 37,730 shares sold by participants following exercise were acquired by Estera Trust (Jersey) Limited as Trustee of the Sports Direct Employee Benefit Trust (the "Trustee"), with the acquisition being funded by a loan advanced by the Company. The Shares were acquired at a price of 278.20 pence per Share (being an amount equal to the mid-market closing price of a Share on 31 January 2019) in an off-market transaction effected in Jersey. The Trustee has purchased these Shares in order to help meet future obligations arising under the Company's share schemes.

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