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EMBLAZE NOTIFIES APPLE INC. OF INFRINGEMENT

2nd Dec 2009 13:33

Emblaze Ltd ('Emblaze' or 'the Company') Emblaze notifies Apple inc. of infringement of Emblaze patent

Ra'anana, Israel, 02 December 2009 - Emblaze Ltd. has recently notified Apple Inc. ("Apple")* that the HTTP Live Streaming Application announced by Apple and intended for use in Apple's iPhone* and iPod* touch devices, infringes Emblaze's U.S. patent for media streaming technology.

Emblaze has been developing media streaming technology for over a decade and first unveiled its technology to the public in a live video streaming broadcast from the White House during Easter, 1998.

The Group's Live Streaming technology allows users to send live or pre-recorded audio and video to other devices, it saves on data traffic, does not require devoted streaming servers and allows reliable streaming even through firewalls. This technology will be used in the new innovative mobile device, which was unveiled last week in London by ELSE Ltd., a subsidiary of Emblaze.

Emblaze' notice to Apple offers to license Apple under Emblaze's patented technology.

The notice requires Apple to respond by December 15, 2009.

Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial research and development investments to build a rich portfolio of intellectual property over many years. While we are happy to license our technology to third parties, we will vigorously defend our rights and our competitive position".

* Apple, iPhone and iPod Touch are proprietary names of Apple Inc.

Enquiries:Harry Chathli, Alexis GoreCorfin Communications +44 (0)20 7977 0020About Emblaze

Emblaze Ltd is a group of technology companies addressing both growth and innovation activities thus combining the stability of "bread and butter" mature technology enterprises with "high-risk / high-reward" investments in innovation.

Our Growth arm includes Formula Systems , which harbors the following subsidiaries: Magic Software Enterprises Ltd. develops, markets and supports composite application development and deployment platforms with a service-oriented architecture (SOA), including application integration and business process management (BPM), with existing and legacy systems; Matrix IT Ltd. (TASE: MTRX) is one of Israel's leading integration and information technology services companies, active in four principal areas: software solutions and services, software products, infrastructure solutions and hardware products, and training and assimilation.; Sapiens International Corporation N.V. is a provider of IT solutions that modernize business processes to enable insurance and other companies to quickly adapt to changes.

Our Innovation arm includes ELSE Ltd. (formerly Emblaze Mobile), a designer of advanced mobile devices; EMOZE, a provider of Push Email and synchronisation technology for mobile devices; and ZONE-IP (Emblaze V CON), a provider of wireless video communications technologies and conferencing solutions for operators and enterprise markets over IP networks.

The Emblaze Group is traded on the London Stock Exchange since 1996. www.Emblaze.com

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