13th Jun 2005 07:01
Emblaze Ltd13 June 2005 Emblaze Mobile Signs $50m Deal with UK leading distributor "20:20 Logistics" Emblaze handsets to be sold in 7000 points of sale across the UK Ra'anana, 13 June 2005: Emblaze Group Ltd ("Emblaze" or "the Group") (LSE: BLZ)announces that its subsidiary, Emblaze Mobile Ltd., the handset design andmanufacturing house has signed its first major UK agreement with 20:20 Logistics(20:20), Europe's leading distributor. 20:20 Logistics, part of the CauldwellGroup of companies, is a value added distributor utilising sales, marketing andlogistical expertise in over 7000 points of sales across Great Britain providingproducts and services to a wide variety of customers. According to the agreement, 20:20 has committed to purchase a minimum of 250,000Emblaze branded handsets, within a 12-month period and to distribute themdirectly to operators and through retail outlets in the UK and Ireland. 20:20will be Emblaze Mobile's exclusive distributor and will be supplying a selectionof devices from the Emblaze range that was launched at 3GSM in February thisyear. A spokesperson for 20:20 Logistics said: "We have been in lengthy discussionswith a number of new manufacturers to help support our customers' developmentplans and we must say that Emblaze stands out by a mile! It excels both in termsof the quality of its new phones and the willingness to invest significantly inthe UK." "Emblaze is a stylish, dynamic brand that presents an exciting opportunity.20:20 is looking to drive incremental business in all sales channels and it isclear that the Emblaze management team is aiming to do the same. It isdetermined to succeed in gaining substantial market share. The arrival ofEmblaze is good news for 20:20 and very good news for our customers. We will beaiming to exceed Laurence Alexander's expectations." "We have launched both our unique branding and our bold and fresh range ofhandsets" said Laurence Alexander, CEO, Emblaze Mobile. "We are now excitedthat we can bring these directly to the UK market using 20:20's great experienceand flexibility. This deal puts Emblaze firmly on the map and will for the firsttime bring Emblaze branded handsets to UK mobile users." 20:20 will provide a total fulfilment solution covering; warehousing andlogistics, inventory management coupled with next day delivery, handsetcustomisation, and management of online sales and fulfilment. The agreement with20:20 will give Emblaze access to the widest possible product distribution soallowing Emblaze to continue to focus on care sales and marketing and productdevelopment. Emblaze Mobile is a unique combination of European management combined with highlevel Korean and Israeli expertise in mobile technology, applications andcontent. Through its facilities in the Far East, and international operations,Emblaze mobile can guarantee volume manufacturing of its handsets at competitiveprices globally. ENDS Enquiries: EmblazeDoron Cohen, Hagit Gal + 972 9 7699831/ 339 Emblaze Mobile Claire Cranton +44 7966 369 426 /+44 20 7958 9568 Corfin Communications Harry Chathli, Neil Thapar +44 20 7929 8989 Notes to Editors About The Emblaze Group (Emblaze LTD) Emblaze Ltd is a group of companies sharing a common mission to provide telecomoperators with technologies, products and solutions for next generationservices: Emblaze Mobile, a new breed in handsets design and manufacturing;Adamind (LSE: ADA), a global leader in content adaptation (transcoding) forwireless operators; Visual Defence (LSE: VDI), a provider of wireless and IPvideo solutions for military and homeland security markets; Emblaze Systems,leading provider of customized, media centric, end-to-end solutions for mobilemedia and Orca Interactive (LSE: ORCA), provider of Interactive Television IPTVmiddleware for Video On Demand (VOD) and broadcast services, aimed at Telecom,cable and xDSL operators. Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996 andhas offices in the United States, Canada, United Kingdom, China, Korea andIsrael.www.emblaze.com About Emblaze Mobile Emblaze Mobile was founded in 2001. It is headquartered in London with operatingfacilities in Israel as well as design and production capabilities in Korea. Itis part of Emblaze group of companies which share a common mission to provideTelecom operators with technologies, products and solutions for next generationservices. Emblaze Mobile produces media-rich handsets with sophisticated voiceand data solutions that are individual, cool and stylish. Emblaze Mobile knowsthat its customers are sophisticated individuals who have busy lifestyles, andneed multimedia devices which are precisely tailored, simple, stylish andversatile to meet their different and constantly changing needs. Theseinnovative devices offer operators the ability to provide additional value-addedservices and a richer, even more intuitive, multimedia experience.www.emblazemobile.com About 20:20 Logistics 20:20 Logistics is the UK's leading distributor and voted 'Distributor of theYear' for the last eight years by leading industry journal Mobile News. 20:20Logistics is a value added distributor supplying dealers, retailers and networksin utilising sales, marketing and logistical expertise to provide products andservices to a wide variety of customers including dealers, retailers andnetworks in the UK and across the world. In 2003 20:20 Logistics also formed aspecialist games business division launched to capitalise on the multi-billionpound electronic entertainment industry and emerging market for mobile games.www.2020log.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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