Ebiquity Strengthens Americas Leadership

Ebiquity Plc

24 June 2025

Ebiquity Strengthens Americas Leadership with Strategic Appointments of Michele Harrison as Managing Director and Travis Lusk as Group Director of AI Solutions

Dual appointments underscore company's commitment to driving growth and innovation across Americas region

NEW YORK - Ebiquity, the world leader in media investment analysis, today announced two pivotal leadership appointments that significantly strengthen its Americas operations and global AI capabilities. Michele Harrison has been named Managing Director, Americas, while Travis Lusk is appointed Group Director of AI Solutions, both based in the United States. Both have been with Ebiquity for many years. Michele Harrison also joins the company's Group Executive Leadership Team.

Michele Harrison brings over 30 years of marketing and media expertise to her expanded role, having previously led Ebiquity's Client Management team with distinction. During her 12-year tenure with Ebiquity, Harrison has demonstrated exceptional ability in helping global and national brands navigate complex media landscapes, optimize spend, and unlock growth opportunities. Her career includes senior positions at industry leaders ESPN and MediaCom, providing her with comprehensive understanding of both agency and media owner perspectives. As Managing Director, Harrison will drive regional P&L performance while maintaining direct engagement with C-level client stakeholders and industry partners.

Travis Lusk steps into the role of Group Director of AI Solutions, bringing deep expertise in marketing technology and programmatic advertising. A certified Brand Safety Officer with credentials across all major trading platforms, Lusk specializes in programmatic, CTV, podcasting, and broadcast advertising, working across both upper funnel brand building and lower funnel customer acquisition strategies. His appointment reinforces Ebiquity's commitment to delivering cutting-edge AI-driven solutions to clients worldwide.

Ruben Schreurs, CEO of Ebiquity, commented: "These appointments represent a significant strengthening of our Americas leadership and our global AI capabilities. Michele's proven track record of driving client success and her deep understanding of our culture make her the ideal leader to capitalize on the tremendous growth opportunities we see across the Americas region. Meanwhile, Travis's expertise in AI solutions and marketing technology perfectly aligns with our strategic priorities as we continue to innovate for our clients. Both appointments underscore our commitment to having the best talent in the right markets, positioning us for accelerated growth and market leadership."

The dual appointments reflect Ebiquity's strategic focus on the Americas as a key growth market and the company's continued investment in AI and advanced analytics capabilities. Both leaders will play crucial roles in advancing Ebiquity's mission to help marketers deliver Effective & Responsible Advertising, ensuring advertising investments deliver measurable business outcomes.

-ENDS-

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About Ebiquity plc

Ebiquity plc (LSE AIM: EBQ) is a world leader in media investment analysis. It harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity is able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain.

We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We provide analysis and solutions through four Service Lines: Media management, Media performance, Marketing effectiveness and Contract Compliance.

Ebiquity's clients are served by more than 600 media specialists, covering 80% of the global advertising market.

The Company has the most comprehensive, independent view of today's global media market, analysing over US$100bn of media spend and contract value from over 110 countries annually, including trillions of digital media impressions.

As a result, over 70 of the world's top 100 advertisers today choose Ebiquity as their trusted independent media advisor.

For further information, please visit: www.ebiquity.com