28th Nov 2016 07:00
Market Tech Holdings Limited
("Market Tech" or the "Company" or "the Group")
Dr. Martens signs two leases with Market Tech on new concept store
and 23,000 sq ft head office in Camden
28 November 2016. Market Tech (LSE: MKT), which owns, manages and is developing a unique 16 acre estate of office, retail, leisure and living spaces in London, including the iconic Camden Markets, is pleased to announce that it has signed two leases with British footwear icon Dr. Martens, which is to open an innovative concept store in Stables Market and upgrade its existing European headquarters in Camden Town.
A ten-year lease has been agreed across two floors covering 23,470 sq ft of office space in Camden Wharf. Following an extensive new fit out of the office, which will also house the business' London showroom, Airwair International Ltd which operates the Dr. Martens brand, will consolidate personnel from its three existing offices in Camden Town to this canal-side location.
Dr. Martens has also leased the recently restored and Grade II listed Tack Building within Stables Market, which will be one of the footwear firm's most innovative stores to date, and feature a number of 'firsts'. Created in partnership with another iconic British brand, the music amplification specialists Marshall, the store will include a music space with a curated programme of events, as well as Dr. Martens' first permanent in-store footwear customisation area. In addition, an on-site Heritage Centre is planned which will feature a unique virtual reality experience together with memorabilia from both Dr. Martens and the music legends and celebrities who have championed and worn the footwear over the years.
Commenting, Charles Butler, CEO of Market Tech, said: "Dr. Martens is a British fashion institution that already has strong links with the area. The fact that Dr. Martens has chosen to support its ambitious growth plans and pioneer an experiential new retail format in Camden is a strong endorsement of what the area has to offer. Furthermore, bringing in Dr. Martens also demonstrates not only the continued demand for office and retail space on our estate, but also our ability and commitment to sourcing occupiers that we believe embody Camden's culture and heritage."
Steve Murray, CEO of the Airwair International Group, said:
"Relocating our European head office to Camden Wharf allows us to get all our functional teams under one roof in an area long associated with the Dr. Martens brand. It was important to us that our new location gives us the opportunity to stay connected to the people who wear our product and who embrace the diversity and individuality our brand represents. In that sense, Camden Town is truly the perfect choice and we're delighted to have found such a fantastic location. An added bonus is that opening a store in the Stables will give us a platform to go beyond normal retail and experiment with some new concepts which we'll use to enhance the brand experience for our many loyal followers".
ENDS
For further information, please contact:
FTI Consulting
Richard Sunderland
Claire Turvey
+44 (0) 20 3727 1000
About Market Tech
Market Tech combines the iconic Camden Market real estate assets with digital technology to deliver a living, working, retail and leisure environment. The Company owns approximately 16 acres of real estate assets in Camden, including the Stables Market; Union Street Market, (also known as Buck Street Market); Camden Lock Market; and Hawley Wharf, (formerly known as Camden Lock Village). It also owns separate real estate assets on Camden High Street; Kentish Town Road; properties on Jamestown Road, (including the Camden Wharf Building); The Interchange Building on Oval Road, Utopia Village in Primrose Hill, 1-11 Hawley Crescent and 49 Chalk Farm Road.
The Company owns three e-commerce businesses, referred to as Market Tech Digital. These are Stucco Media, an e-commerce marketing platform, Glispa, a Berlin-based mobile marketing business and Fiver, a B2C online fashion retailer.
www.market-tech.com
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