3rd Jul 2006 07:01
Sherwood Group PLC03 July 2006 Sherwood Group plc Internationally renowned celebrity Caprice signs exclusive supply agreement Sherwood Group plc ("Sherwood" or "the Group") is a designer and supplier ofladies' intimate apparel, with a portfolio of brands comprising Lepel, MissLepel, Ted Baker Intimates, Discover Mademoiselle, Urban Nights and CharnosLingerie. To reflect its new corporate strategy of focusing on branded lingerie ranges,Sherwood is this week changing its name to Intimas Group plc. The Board of Sherwood Group plc is delighted to announce the signing of anexclusive supply agreement with Caprice, the internationally-renowned celebrityand business woman. Under the terms of this three-year arrangement, Sherwood hasagreed an exclusive supply contract for the "By Caprice Lingerie" range, whichis financed, designed and created by Caprice. Caprice first launched her own lingerie range in the UK in 2001, when she wentinto partnership with Debenhams. The collection, also modeled by Caprice, was aninstant success and she was hailed in the popular press as the "Queen of theUndieworld". This year Caprice has expanded her lingerie line globally to SouthAfrica, USA and Germany. Through the new agreement with Intimas (Sherwood), the "By Caprice" brand willbe extended to the creation and launch of new swimwear and nightwear ranges,which will be supplied to a number of major UK and international retailers. Caprice comments: "I have always had a vision to expand my business globally. This will be greatlyassisted by Intimas. They have a great reputation for quality of service in thebranded lingerie and swimwear market." Carol Duncumb, Chief Executive of Sherwood, adds: "As part of our plans to build Intimas into the UK's major supplier of brandedladies' lingerie, I am delighted that we have been able to reach agreement withCaprice to become the exclusive supplier of her glamorous and exciting ranges. "Customer presentations have been positive. Based on these initial presentationsturnover for 2007 is anticipated to be in excess of £2.0 million. We lookforward to working closely with Caprice to build her highly successful brand andto assist in taking it into further international markets." 3 July 2006 ENQUIRIES: Sherwood Group plc Tel: 0115 983 6000Michael Hobbs, ChairmanCarol Duncumb, Chief ExecutiveLaurence Ford, Finance Director College Hill Tel: 020 7457 2020Gareth David By Caprice Lingerie Tel: 020 7095 1639Beth Wond-Vice Presidentwww.caprice-online.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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