Disposal

16 May 2019

Disposal

MySale Group plc (AIM: MYSL) ("the group"), the leading international online retailer, today announces that the transaction to sell the trade and assets of the website cocosa.co.uk ("the Business") to Brandalley UK Limited, as previously announced on 3 May 2019, has now been completed.

The Business, although only approximately 5% of total revenue, was the group's main trading website in the UK and this disposal forms part of the rationalisation programme which will increase the group's focus on the Australian and New Zealand (ANZ) markets.

Whilst current trading continues to be very challenging the group remains focused on reducing its cost base and through its 'ANZ First' strategy, utilise the group's scale, resources and market position in the region to deliver the e-commerce platform of choice to domestic and international brands.

Carl Jackson, Chief Executive Officer, commented:

"With this disposal complete we can accelerate our 'ANZ First' strategy, which leverages our market position in the region. Whilst trading conditions present significant challenges we continue to target cost reductions.

''This more streamlined and focused approach, will allow us to provide an improved offering for both our customers and brand partners."

The information contained within this announcement is deemed to constitute inside information for the purposes of article 7 of the Market Abuse Regulation (EU) no. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

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About MySale Group

MySale is a leading international online retailer with established retail websites in Australia, New Zealand and South-East Asia. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.

The Group provides a flexible marketplace solution in ANZ and South East Asia for domestic and international brands The Group offers a number of solutions for brands including 1P, 3P (strategic partners, managed and self-managed). The core product categories are womenswear, menswear, footwear, sports, health & beauty, homewares, technology and personalised gifts

Customers' shopping experiences are enhanced by the Group's deployment of leading edge technology to ensure personalised and localised product offerings. The customer experience has been at the heart of the Group's technology development since the earliest days and now mobile commerce is the Group's main sales channel. Proprietary technology innovations deployed include the Ourpay 'buy-now, pay-later' solution which has proved popular with over 130,000 customers using the solution.

The Group's online sales are supported by a robust and flexible network of in-house supply chain infrastructure and technology that enables MySale to offer products from around the world for sale and delivery to customers in each territory.

As a result of these exceptional capabilities in inventory management and international sales MySale has built an enviable portfolio of over 2,500 brand partners from whom products are sourced.

The Group operates websites under a number of different brands all of which operate on a uniform technology platform and a single international logistics infrastructure.

The Group operates 22 websites in seven countries; OzSale and BuyInvite in Australia; NzSale in New Zealand; SingSale in Singapore; MySale in Malaysia, Thailand, the Philippines, and Hong Kong,; whilst the Group's retail websites are Deals Direct, OO.com and Top Buy in Australia and Identity Direct in Australia and New Zealand.