Disposal

30 September 2013 St Ives plc - Disposal St Ives plc ("St Ives" or "the Group") announces that it has today sold St IvesDirect Bradford Limited ("SIDB") to Cogent B2B Limited (the "Disposal"), aspart of its continuing strategy to refocus the Group's business. Totalconsideration for the Disposal will be £8 million, comprising £3 millionpayable immediately and £5 million of deferred consideration. SIDB offers direct mail, digital printing and general commercial printingcapabilities to UK based customers. As at 27 July 2012, SIDB had gross assetsof £11.1 million and in the financial year ended 27 July 2012 generated £35.0million of revenue and profit before tax of £1.2 million. St Ives will retain the ownership of the property currently occupied by SIDB inBradford and will lease it to SIDB at a market rent. The deferred consideration is repayable in 24 monthly instalments commencing on1 November 2013, guaranteed by Cogent B2B Limited and secured over SIDB'sassets. The Disposal is consistent with the Group's strategy of refocusing on marketingservices whilst moving away from the commoditised sectors of the print market.SIDB has continued to experience tough trading conditions, where excesscapacity has exerted downward price pressure resulting in reduced levels ofprofitability. The net proceeds of the Disposal will be used to support further development ofthe Group's business. Patrick Martell, Chief Executive of St Ives, said: "Following a fundamental realignment of our business, in which we have built asubstantial and broadly-based marketing services offering while moving awayfrom commoditised print, it is clear that SIDB no longer fits within our newstructure and will benefit from alternative ownership. This effectively completes the exit from our non-core printing operations, andallows us to focus wholly on strengthening our marketing services offering andremaining print businesses, in line with our stated strategy." - Ends - For further information please contact: St Ives plc 020 7928 8844Patrick Martell, Chief ExecutiveMatt Armitage, Chief Financial Officer MHP Communications 020 3128 8100John Olsen / Giles Robinson