Directors'/PDMRs' interest in shares

Directors'/PDMRs' interest in shares - Provident Financial Long Term Incentive Scheme

Provident Financial plc announces that Kleinwort Benson (Jersey) Trustees Limited, as Trustees of the Provident Financial plc 2007 Employee Benefit Trust ("the Trust"), has subscribed for 849,654 ordinary shares of 20 8/11p each on 12 April 2010 to satisfy potential awards to be made under the Provident Financial Long Term Incentive Scheme 2006 ("Scheme").

The Trust is a discretionary employee benefit trust and may benefit employees of Provident Financial plc and its subsidiaries at the discretion of the Trustee. Accordingly, it is noted that the following directors and PDMRs, as potential beneficiaries under the Trust, have an interest in the shares acquired by the Trust:

Peter Crook

Andrew Fisher

Chris Gillespie

Michael Lenora

David Merrett

John Moulding

Ken Mullen

Emma Versluys

Deputy Company Secretary

01274 731111 ext. 2569

12 April 2010