DIRECTORS' SHARE INTERESTS

Directors' Share Interests

Ladbrokes plc (the "Company") hereby notifies that Richard Glynn, its recently appointed Chief Executive, was on 30 JUNE 2010 granted an award ("Award") under the Ladbrokes plc Growth Plan by Computershare Trustees (C.I.) Limited, the trustee (the "Trustee") of the Company's employee benefit trust. The Ladbrokes plc Growth Plan was approved by the Company's shareholders on 14 May 2010.

The Award is split into two parts:

(i) The first part is an interest in 4,035,784 ordinary shares in the Company ("Shares"), entitling Richard Glynn in value terms to the increase in the Share price above a threshold of £1.71 per Share; and

(ii) The second part is a nil-cost option, entitling Richard Glynn to acquire such number of Shares that have an aggregate market value of £6,901,190.64 on the date of exercise.

The Award normally vests between the third and fifth anniversary of the date of grant, provided that the performance conditions attached to the award have been met (see below).

The Award vests in full if the Company's share price exceeds £2.97 for a period of 30 consecutive dealing days during the performance period. 25% of the Award vests if during the same period the share price reaches £2.00, with vesting between these two share prices on a straight-line basis.

This notification follows the Company's announcement on 30 March 2010 of Richard Glynn's appointment as its next Chief Executive, putting into place one of the terms of his remuneration that was announced on that date.