DIRECTORS PURCHASE OF SHARES

2nd Jan 2009 10:44

2 January 2009 PERSONAL GROUP HOLDINGS PLC DIRECTORS PURCHASE OF SHARES

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved All Employee Share Ownership Plan ("AESOP") which allows employees and directors the opportunity to purchase shares in the Company currently held by Personal Group Trustees Limited.

The fourteenth allocation period ended on 31 December 2008 and the following directors have been allocated shares as follows:

Director Price Shares Total Number of % Holding Allocated shares held at 2 January 2009 Dr J P Barber 215.0p 531 342,880 1.14 Mr R Pease 215.0p 88,872 0.30 531 Mr K Rooney 215.0p 177,151 0.59 531 Mr R Green 215.0p 46,130 0.15 503 Mr C Curling 215.0p 25,122 0.08 456

Under the Rules of the AESOP, the share price at which the shares are allocated is the lower of the mid-market value at the start and end of the relevant accumulation period

Contact:Personal Group Holdings PlcJohn Barber,Finance DirectorTel: 01908 605000Bankside ConsultantsSimon RothschildTel: 0207 367 8888

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