Directors Dealings & Long Term Incentive Plan

23 September 2015

Brady plc ("Brady" or the "Company")

Directors Dealings and Adoption of Long Term Incentive Plan

The Company announces the adoption of a new Long Term Incentive Plan ("LTIP") and the grant of share awards to the Executive Directors under the LTIP.

Background

The Company has recently completed through its Remuneration Committee a full review of its incentive arrangements supported by independent external advice on incentive design best practice. As a result of this review the Company Committee has adopted the LTIP for its Executive Directors and other senior management members. The Committee believes that the new LTIP will encourage strong and sustained corporate performance in order to drive returns to shareholders over the longer-term. Furthermore, it will encourage them to build up and retain a meaningful shareholding in the Company, hence helping to ensure that the interests of Executive Directors are closely aligned with those of shareholders. Furthermore, the Committee is satisfied that the composition and structure of the remuneration package is appropriate and does not incentivise undue risk-taking or reward underperformance.

Under the new LTIP:

· Annual awards in the form of nil cost options or conditional shares will be granted to the Executive Directors of up to 150% of salary. The first awards under the LTIP will be equal to 150% of salary. Thereafter award levels will be dependent upon individual and corporate performance but will be no more than 150% of salary. The size of the award has been set to ensure that strong corporate performance will deliver a meaningful level of reward and are competitive in the global industry in which the Company operates and competes for talent.

· Awards will vest subject to the achievement of certain Earnings per Share targets ("EPS") over a three year period. The EPS targets for the 2015 awards have been calibrated by the Committee, taking into account the business plan and external analyst forecasts, and maximum vesting will only be possible through the delivery of outstanding corporate performance. The table below summarises the targets for the 2015 awards:

· Other terms of the LTIP are in line with corporate governance best practice.

Awards under the LTIP

On 22 September 2015, the following awards were made under the LTIP:

Following the awards above and other awards to the senior management team, the number of outstanding options is 7,102,153.

A share price of £0.905 was used to calculate the number of awards.

The maximum number of ordinary shares that can be issued under the LTIP and the Company's employee share plans is capped at 15% (as agreed with shareholders in 2013) of Brady's issued share capital within a 10 year period. The Committee will ensure that this LTIP is operated within the Company's approved dilution limits.

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About Brady

Brady plc (BRY.L) is the largest European-headquartered provider of trading and risk management software to the global commodity and energy markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for energy, refined, unrefined and scrap metals, soft commodities and agriculturals.

Brady has 30 years' expertise in the commodity markets with some 300 customers worldwide, who depend on Brady's software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world's largest financial institutions, trading companies, miners, refiners and producers, recycling companies, scrap processors, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members and many leading European energy generators, traders and consumers.

For further information visit: www.bradyplc.com

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