Director/PDMR Shareholding

PARK GROUP PLC

('Park' or 'the Company')

Awards under Long Term Incentive Plan and Approved

share option schemes

Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, today announces that it has made an award to certain Executive Directors and senior employees under the existing 2009 Long Term Incentive Plan (LTIP) and the approved executive share option plan (AESOS).

The number of shares to be issued under these awards total 2,983,004 ordinary shares of 2p each in the Company ("Ordinary Shares"). These comprise 2,834,856 shares (LTIP) awarded at nil cost utilising the Employee Benefit Trust established last year that has acquired the shares by way of subscription and 148,148 shares (AESOS) issued at an exercise price of 20.25p.

The share awards to Executive Directors are set out below:

In order to meet the costs of Tax and National Insurance and the exercise price of share issues under option schemes, the Executive Directors on 23 September 2013 sold the following Ordinary Shares all at a price of 53.5p:

Following these awards, the Executive Directors set out below will have beneficial interests in the Company amounting to:

Accordingly, application has been made for 2,983,004 Ordinary Shares to be admitted to trading on AIM. The shares will rank pari passu with the existing issued shares of the Company and dealings are expected to commence on 30 September 2013.

Following Admission, the Company's enlarged issued share capital will be 181,853,071 Ordinary Shares. This figure of 181,853,071 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

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