Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Julius Christmas

2

Reason for the notification

a)

Position/status

PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Saga plc

b)

LEI

2138004WWUJN94K2LH95

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 0.01p

Identification code

GB00BLT1Y088

b)

Nature of the transaction

Free Ordinary Shares Award of £300 under the Saga plc Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£2.01092

149

d)

Aggregated information

- Aggregated volume

- Price

149£2.01092

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

London