Director/PDMR Shareholding

Avesco Group plc (the "Company")

Directors' Share Interests

Avesco Group plc announces that on 24 February 2010 awards were made to senior executives under the Avesco Group plc 2007 Long Term Incentive Plan (the "Plan") in respect of a total of 1,250,000 ordinary shares of 10p each ("shares"), representing 5.0% of the current issued share capital (excluding treasury shares), and including the following awards to executive directors:

No payment was made for the grant of the awards. Subject to the rules of the Plan and the satisfaction of a performance condition, under normal circumstances 50% of the award will vest on the date of announcement of the preliminary results of the Company in respect of the year ended 30 September 2012 and the remaining 50% of the award will vest on the first anniversary of that announcement date or, if later, the date of announcement by the Company of its results for the period ending 30 September 2013. The shares will vest and be issued and allotted upon satisfaction of the performance condition to award holders for nil cost. It is the Company's intention that vested allocations will be satisfied by delivery through an employee trust.

The total number of shares, which are subject to awards made to the above Directors under the Plan (including the above award), are as follows:

In addition, Ian Martin, John Christmas, Graham Andrews and David Nicholson have the following beneficial shareholdings in existing ordinary shares of the Company:

Enquiries:

Avesco Group plc 01293 583400

Ian Martin (Chief Executive)

John Christmas (Finance Director)

FinnCap (Nominated Adviser) 020 7600 1658

Clive Carver

Edward Frisby