Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ALISON CLARKE

2

Reason for the notification

a)

Position/status

PDMR - CHIEF PEOPLE AND CULTURE OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF NIL COST OPTION AWARD (AND ASSOCIATED TRANSFER OF SHARES, INCLUDING DIVIDEND ROLL-UP SHARES) GRANTED AS PART OF A RECRUITMENT AWARD AND WHICH VESTED ON 11 APRIL 2022.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

8,323

NIL

e)

Date of the transaction

18 JULY 2022

f)

Place of the transaction

OUTSIDE A TRADING VENUE

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES TO PAY TAX DUE ON EXERCISE OF RECRUITMENT AWARD OPTIONS AND TRANSFER OF DIVIDEND ROLL-UP SHARES.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

4,034

GBP 74,999.20

e)

Date of the transaction

18 JULY 2022

f)

Place of the transaction

XLON - LONDON STOCK EXCHANGE