Director/PDMR Shareholding

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

Nicholas Vetch

b)

Position / status

Chairman

c)

Initial notification / amendment

Initial Notification

2.

Details of the transaction(s): section to be repeated for (i) each type of instrument;(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of Big Yellow Group PLC (the "Company").

b)

Nature of the transaction

Mr Vetch exercised share options over ordinary shares of 10 pence (the "Options") granted under the Company's Long Term Incentive Plan.

On 5 August 2021, Mr Vetch exercised an option to purchase 3,242 shares under the Company's Long Term Incentive Plan (Approved) at a price of 773.33 pence per share. He then sold 3,242 shares at a price of 1493.0 pence per share. 

On 6 August 2021, Mr Vetch exercised an option to purchase 28,188 shares under the Company's Long Term Incentive Plan (Unapproved) at a price of nil pence per share. He then sold 28,188 shares at a price of 1493.835 pence per share.

Following this transaction, Mr Vetch and his family's beneficial holding remains at 6,753,458 ordinary shares, representing 3.67% of the Company's issued share capital.

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

31,612 shares

1493.75 pence

e)

Date of the transaction

5-6 August 2021

f)

Place of the transaction

London Stock Exchange, Main Market (XLON)