Director/PDMR Shareholding

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

SSA Investments S.à.r.l.

2.

Reason for the notification

Position/status

This notification concerns SSA Investments S.àr.l. ,a shareholder of the Issuer, as a person closely associated with the following persons discharging managerial responsibilities:

Simon Arora, Chief Executive Officer and Director of the Issuer;

Bobby Arora, Group Trading Director, PDMR in relation to the Issuer's Group; and

Robin Arora, PDMR in relation to the Issuer's Group.

As SSA Investments S.àr.l. is beneficially owned by Simon, Bobby and Robin Arora it qualifies as a PCA.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail S.A.

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares

Identification Code

ISIN LU1072616219

Nature of the transaction

Disposal of shares

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

GBP 5.45

40,000,000

GBP 218,000,000

Aggregated Information

Price

Volume

Total

GBP 5.45

40,000,000

GBP 218,000,000

Date of Transaction

2021-01-12

Place of transaction

Outside a trading venue