Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ALISON JANE COOPER

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF EXECUTIVE OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 52,373

 LAPSED 31,477

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

MATTHEW ROBERT PHILLIPS

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF DEVELOPMENT OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 15,477

 LAPSED 9,301

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

OLIVER REGINALD TANT

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF FINANCIAL OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 24,549

 LAPSED 14,755

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

PETER ALFONS GENTIEL CORIJN

2

Reason for the notification

a)

Position/status

PDMR - GROUP MARKETING DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 8,538

 LAPSED 5,132

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

PETER ALFONS GENTIEL CORIJN

2

Reason for the notification

a)

Position/status

PDMR - GROUP MARKETING DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

8,538

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

PETER ALFONS GENTIEL CORIJN

2

Reason for the notification

a)

Position/status

PDMR - GROUP MARKETING DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES TO COVER TAX ON EXERCISE OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

3,064

GBP 112,877.76

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

FERNANDO DOMINGUEZ VALDES-HEVIA

2

Reason for the notification

a)

Position/status

PDMR - PREMIUM CIGAR DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 7,258

 LAPSED 4,362

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ANDREW NEWALL

2

Reason for the notification

a)

Position/status

PDMR - GROUP HUMAN RESOURCES DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 6,831

 LAPSED 4,105

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

WALTER NORBERT PRINZ

2

Reason for the notification

a)

Position/status

PDMR - GROUP MANUFACTURING, SUPPLY AND RESEARCH & DEVELOPMENT DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 8,065

 LAPSED 4,846

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ARTHUR AUGUST JAN MARIE VAN BENTHEM

2

Reason for the notification

a)

Position/status

PDMR - CHIEF EXEUTIVE OFFICER, FONTEM VENTURES

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 9,284

 LAPSED 5,582

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

AMAL PRAMANIK

2

Reason for the notification

a)

Position/status

PDMR - DIVISIONAL DIRECTOR, GROWTH

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 4,352

 LAPSED 2,615

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

TITUS NICOLAAS YKE WOUDA KUIPERS

2

Reason for the notification

a)

Position/status

PDMR - OPERATIONS DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 4,264

 LAPSED 2,563

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

DOMINIC JAMES BRISBY

2

Reason for the notification

a)

Position/status

PDMR - DIVISION DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PARTIAL VESTING OF LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

VESTED 1,779

 LAPSED 1,068

NOT APPLICABLE

e)

Date of the transaction

8 NOVEMBER 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE