Director/PDMR Shareholding

1.

Name of the issuer

Provident Financial plc

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

This relates to (i)

3.

Name of person discharging managerial

responsibilities/director

Peter Stuart Crook

Andrew Charles Fisher

Michael Carlo Lenora

David Michael Merrett

Nicholas Boakes

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

Not applicable

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

In respect of persons named in 3 above

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 20 8/11p

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

YBS Trustees Provident Financial Group

8.

State the nature of the transaction

Acquisition of shares under the Provident Financial Share Incentive Plan

9.

Number of shares, debentures or financial instruments relating to shares acquired

P S Crook acquired 5 Partnership Shares and 2 Matching Shares

A C Fisher acquired 5 Partnership Shares and 1 Matching Share

M C Lenora acquired 5 Partnership Shares and 1 Matching Share

D M Merrett acquired 6 Partnership Shares and 1 Matching Share

N Boakes acquired 6 Partnership Shares and 1 Matching Share

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

P S Crook Less than 0.001%

A C Fisher Less than 0.001%

M C Lenora Less than 0.001%

D M Merrett Less than 0.001%

N Boakes Less than 0.001%

11.

Number of shares, debentures or financial

instruments relating to shares disposed

-

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

-

13.

Price per share or value of transaction

£27.336884

14.

Date and place of transaction

16 March 2015

London Stock Exchange

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

P S Crook:

193,797 unrestricted shares 0.131%

496,199 restricted shares 0.337%

A C Fisher:

117,416 unrestricted shares 0.079%

330,352 restricted shares 0.224%

M C Lenora:

66,924 unrestricted shares 0.045%

208,930 restricted shares 0.142%

D M Merrett:

4,401 unrestricted shares 0.002%

26,774 restricted shares 0.018%

N Boakes:

2,465 unrestricted shares 0.001%

20,810 restricted shares 0.014%

16.

Date issuer informed of transaction

16 March 2015

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

24.

Name of contact and telephone number for queries

Emma G Versluys

Deputy Company Secretary

Tel: 01274 351034

Name of authorised official of issuer responsible for making notification:

Emma G Versluys, Deputy Company Secretary

Date of notification: 17 March 2015

(1)

An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2)

An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3)

An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)

An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.