Director/PDMR Shareholding

1 November 2012

ASOS PLC ('ASOS' or the 'Company')

Director/PDMR Shareholding

As announced on 1 October 2012, the Company is pleased to confirm that Brian McBride has today joined ASOS as its non-executive Chairman.

Under the terms of his service contract dated 1 October 2012, the Company has issued 4,434 ordinary shares of 3.5 pence each ("Ordinary Shares") to Mr. McBride. This grant comprises ASOS Ordinary Shares worth £100,000 when calculated with reference to the closing price of the Ordinary Shares on 31 October 2012 of £22.55. The grant of these Ordinary Shares represents the first of three annual grants to Mr. McBride of 4,434 ASOS Ordinary Shares of 3.5 pence each, with the other two grants occurring on 1 November 2013 and 1 November 2014 subject only (in each case) to Mr. McBride still being appointed as non-executive chairman of the Company on each such date.

Application will be made for the 4,434 new Ordinary Shares to be admitted to trading on AIM. These new Ordinary Shares will rank pari passu with the existing Ordinary Shares of the Company and dealings in the new Ordinary Shares are expected to commence on 7 November 2012. 

Following this transaction, Mr. McBride holds 4,434 shares in ASOS plc.

For further information:

ASOS plc

Nick Robertson, Chief Executive Officer Tel: 020 7756 1000

Nick Beighton, Chief Finance Officer

Greg Feehely, Head of Investor Relations

College Hill

Matthew Smallwood/Justine Warren/Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove 

Gina Gibson Tel: 020 7742 4000

Numis Securities

Alex Ham Tel: 020 7260 1000