Director/PDMR Shareholding

10 December 2010

DIXONS RETAIL PLC

DIRECTOR/PDMR SHAREHOLDING

Dixons Retail plc ("Company") announces that on 10 December 2010 it was informed of the following transactions in respect of ordinary shares of 2.5p each in the capital of the Company.

In accordance with the terms of the Long Term Investment Plan award ("Award") granted to John Browett upon joining the Company in December 2007, the Award has met its eligibility criteria and vests in full with 1,069,083 shares being released to John Browett in satisfaction of the Award.

John Browett received 523,234 shares net of tax, National Insurance liabilities and dealing costs under the Award. Of these 197,919 shares were sold on 9 December 2010 at a price of 25.26 pence per share and 197,919 shares were purchased on 9 December 2010 at a price of 25.18 pence per share and placed in a pension plan whose beneficiary is John Browett.

After these transactions his total interest in shares is 737,519 shares, representing 0.02% of the Company's issued share capital.

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For further information:

Helen Grantham Company Secretary & General Counsel 01727 203533

David Lloyd-Seed Group Communications Director 01727 205 065