Director/PDMR Shareholding

9 March 2010

WILLIAM HILL PLC

NOTIFICATION OF INTERESTS OF DIRECTORS

DIRECTOR / PDMR SHAREHOLDING

William Hill PLC ("the Company") announces that today, following the vesting of awards under the William Hill Executive Bonus Matching Scheme 2007, Ralph Topping, Chief Executive and Simon Lane, Group Finance Director, both executive directors of the Company, received awards over 40,154 and 47,682 ordinary shares of 10p each in the Company respectively. These awards were exercised for nil consideration.

The above notification relates to a transaction notified in accordance with the Disclosure and Transparency Rules - DTR3.1.2 R and DTR3.1.4 R (1) (a).

Enquiries:

Dennis Read

Deputy Company Secretary

Tel: 0208 918 3723