Director/PDMR Shareholding

27 April 2012

Ted Baker PLC (the "Company")

Notification of transactions of Directors/Persons discharging managerial responsibility and connected personsThe Company was today notified that on 27 April 2012 RS Kelvin inherited 13,251 Ordinary Shares from a close family member. All such shares have been pre-placed with, and immediately sold to, independent parties.As at today's date RS Kelvin has a beneficial interest in 16,537,899 Ordinary Shares in the Company representing 39.7% of the Company's issued Ordinary Share capital with voting rights.