Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 14 AUGUST 2012 MARK GRIMES, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, WAS AWARDED:

n  CONDITIONAL RIGHTS TO RECEIVE UP TO A SPECIFIED MAXIMUM OF 200,413 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") UNDER THE COMPANY'S PERFORMANCE SHARE PLAN ("PSP"), BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE THREE YEAR PERIOD ENDING 31 DECEMBER 2014; AND

n 66,804 SHARES UNDER THE COMPANY'S RESTRICTED SHARE PLAN. THIS AWARD IS DUE TO VEST ON THE THIRD ANNIVERSARY OF THE DATE OF THE AWARD. 

AS A RESULT, MARK GRIMES HAS A TOTAL INTEREST OF 200,413 SHARES UNDER THE PSP AND 66,804 SHARES UNDER THE RESTRICTED SHARE PLAN.