Director/PDMR Shareholding

AVEVA Group plc

Director/PDMR Shareholding

AVEVA Group plc announces that on 2nd July 2010 the following share option exercises and share sales took place:

Richard Longdon, Chief Executive Officer

Mr Longdon exercised options of 8,188 ordinary shares following the 2008 award under AVEVA Group Management Bonus Deferred Share Scheme and sold 4,185 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 4,003 ordinary shares.

Mr Longdon exercised options of 7,496 shares following the 2009 award under AVEVA Group Management Bonus Deferred Share Scheme and sold 3,831 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 3,665 ordinary shares.

Mr Longdon exercised options of 11,083 shares under the AVEVA Group plc Long Term Incentive Plan and sold 5,697 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 5,386 ordinary shares.

Following this, Mr Longdon holds options over 64,711 ordinary shares and owns 378,024 ordinary shares.

Paul Taylor, Finance Director

Mr Taylor exercised options of 5,282 shares following the 2008 award under the AVEVA Group Management Bonus Deferred Share Scheme and sold 2,700 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 2,582 ordinary shares.

Mr Taylor exercised options of 4,836 shares following the 2009 award under the AVEVA Group Management Bonus Deferred Share Scheme and sold 2,472 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 2,364 ordinary shares.

Mr Taylor exercised options of 7,151 shares under the AVEVA Group plc Long Term Incentive Plan and sold 3,676 shares at a price of £11.45 per share to fund the associated National Insurance and Income Tax liability associated with the exercise. He retains the remaining 3,475 ordinary shares.

Following this, Mr Taylor holds options over 41,761 ordinary shares and owns 68,405 ordinary shares.

Hilary Wright, PDMR

Mrs Wright exercised options of 967 shares following the 2009 award under the AVEVA Group Management Bonus Deferred Share Scheme and sold 967 shares at a price of £11.45 per share.

Mrs Wright exercised options of 2,860 shares under the AVEVA Group plc Long Term Incentive Plan and sold 2,860 shares at a price of £11.45 per share.

Following this, Mrs Wright holds options over 13,714 ordinary shares and owns NIL ordinary shares.

Enquiries:

AVEVA Group plc Tel: +44 (0)1223 556 611

Richard Longdon, Chief Executive

Paul Taylor, Finance Director

Hudson Sandler Tel: +44 (0)20 7796 4133

Andrew Hayes

Wendy Baker

James White