Director/PDMR Shareholding

SCHEDULE 11 NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1. Name of company

ABERDEEN ASSET MANAGEMENT PLC

2. Name of director

a) Martin Gilbert

b) Bill Rattray

3. Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18 or in respect of a non-beneficial interest

OWN NAME

4. Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them (if notified)

a) 111,956 ORDINARY SHARES TO BREWIN NOMINEES (CHANNEL ISLANDS) LIMITED -

b) 54,347 ORDINARY SHARES TO HSDL NOMINEES LIMITED

5. Please state whether notification relates to a person(s) connected with the director named in 2 above and identify the connected person(s)

N/A

6. Please state the nature of the transaction. For PEP transactions please indicate whether general/single co PEP and if discretionary/non discretionary

a) CONVERSION OF 103 CONVERTIBLE PREFERENCE SHARE UNITS

b) CONVERSION OF 50 CONVERTIBLE PREFERENCE SHARE UNITS

7. Number of shares / amount of stock acquired

a) 111,956

b) 54,347

8. Percentage of issued class

a) 0.01%

b) 0.005%

9. Number of shares/amount of stock disposed

10. Percentage of issued class

11. Class of security

ORDINARY SHARES OF £0.10

12. Price per share

£0.92 - CONVERSION PRICE

13. Date of transaction

30 SEPTEMBER 2010

14. Date company informed

30 SEPTEMBER 2010

15. Total holding following this notification

a) 8,285,787 ORDINARY SHARES OF £0.10 and 3 CONVERTIBLE PREFERENCE SHARE UNITS WITH RIGHTS OVER 3,260 ORDINARY SHARES

b) 2,393,076 ORDINARY SHARES OF £0.10

16. Total percentage holding of issued class following this notification

a) 0.72%

b) 0.21%

If a director has been granted options by the company please complete the following boxes.

17. Date of grant

N/A

18. Period during which or date on which exercisable

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved: class, number

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at time of exercise

N/A

22. Total number of shares or debentures over which options held following this notification

N/A

23. Any additional information

HOLDINGS OF 6.75% NON-CUMULATIVE, NON VOTING PERPETUAL SHARE UNITS PURCHASED IN 2005 CONVERTED INTO ORDINARY SHARES IN ACCORDANCE WITH THE TERMS AND CONDITIONS OF THE PROSPECTUS.

24. Name of contact and telephone number for queries

SCOTT MASSIE, COMPANY SECRETARY, 01224 631999

25. Name and signature of authorised company official responsible for making this notification

SCOTT MASSIE

Date of Notification

1 OCTOBER 2010

The FSA does not give any express or implied warranty as to the accuracy of this document or material and does not accept any liability for error or omission. The FSA is not liable for any damages (including, without limitation, damages for loss of business or loss of profits) arising in contract, tort or otherwise from the use of or inability to use this document, or any material contained in it, or from any action or decision taken as a result of using this document or any such material.