3rd Dec 2025 17:01
DIRECTOR/PDMR SHAREHOLDING
3 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them("PCAs")
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
On 2 December 2025, the PDMRs noted below, who are members of the Executive Leadership Team of Sage, and a PCA were granted conditional share awards over ordinary shares of 14/77 pence each in Sage ("Shares") under each of:
· The Sage Group plc Long-Term Incentive Plan ("LTIP"); and/or
· The Sage 2016 Deferred Share Bonus Plan ("DSBP").
Awards under the LTIP may be granted as a performance share award ("PSA"), or restricted share award ("RSA") (together with the DSBP, the "Awards").
No price is payable by the PDMRs or PCA on either the grant or vesting of the Awards.
The Awards will vest on the dates set out in the table below, subject to continued employment, and/or performance conditions (as applicable). The Awards are subject to malus (withholding) and clawback (recovery).
PDMR/ PCA | Awards | Number of Shares subject to Awards | Vest Date | Total number of Shares subject to Awards granted to PDMR |
Steve Hare | DSBP | 12,299 | 2.12.2028 | 408,481 |
PSA | 396,182 | 2.12.2028 | ||
Jonathan Howell | DSBP | 8,274 | 2.12.2028 | 8,274 |
Amy Lawson | PSA | 40,037 | 2.12.2028 | 100,092
|
RSA | 40,037 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
RSA | 20,018 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Amanda Cusdin | PSA | 46,554 | 2.12.2028 | 93,108 |
RSA | 46,554 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Vicki Bradin | PSA | 46,554 | 2.12.2028 | 93,108 |
RSA | 46,554 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Derk Bleeker | PSA | 55,865 | 2.12.2028 | 139,662
|
RSA | 55,865 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
RSA | 27,932 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Aaron Harris | PSA | 49,264 | 2.12.2028 | 98,528 |
RSA | 49,264 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Walid Abu-Hadba | PSA | 68,783 | 2.12.2028 | 137,566 |
RSA | 68,783 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | ||
Amy Cosgrove* | RSA | 20,268 | Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029 | 20,268 |
* Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Steve Hare
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Executive Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage 2016 Deferred Share Bonus Plan and The Sage Group plc Long-Term Incentive Plan
| |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 408,481 | ||||
| |||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025 | |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Jonathan Howell
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Financial Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of a share award under The Sage 2016 Deferred Share Bonus Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 8,274 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Amy Lawson
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Brand and Corporate Affairs Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 100,092 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Amanda Cusdin
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief People Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan
| |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 93,108 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Vicki Bradin
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| General Counsel and Company Secretary | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 93,108 | ||||
| |||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025 | |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Derk Bleeker
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Commercial Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 139,662 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Aaron Harris
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Technology Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03
| ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 98,528 | ||||
| |||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025 | |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Walid Abu-Hadba
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| Chief Product Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03
| ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 137,566 | ||||
| |||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name
| Amy Cosgrove
| |||
2
| Reason for the notification
| ||||
a)
| Position/status
| PCA to Aaron Harris, Chief Technology Officer | |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03
| ||||
b)
| Nature of the transaction
| Grant of share awards under The Sage Group plc Long-Term Incentive Plan | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 20,268 | ||||
| |||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction
| 2 December 2025
| |||
f)
| Place of the transaction
| Outside a trading venue | |||
Name of contact: | Mohor Roy |
Telephone number of contact: | + 44(0) 203 810 7200 |
Related Shares:
Sage Group