Director/PDMR Shareholding

15 April 2016

NOTIFICATION OF TRANSACTIONS OF PERSON DISCHARGING MANAGERIAL RESPONSIBILITY

AVIVA MATCHING SHARE PLAN

The share interests of the under-noted directors and persons discharging managerial responsibility (PDMR) have increased following the monthly purchase of partnership shares by the Trustees, Computershare Trustees Limited, under the Aviva Matching Share Plan, an HMRC approved share incentive plan.

The following transactions in Aviva plc Ordinary shares of 25 pence each are notified in accordance with Disclosure & Transparency Rule 3.1.4R(1)(a) and took place in London on 12 April 2016 and the Company was advised on 14 April 2016.

Enquiries:

Roy Tooley - Head of plc Board Support

Tel: 44 (0) 20 7662 6019